Italian construction equipment manufacturer Idromeccanica Ramtec has summarized its product portfolio in a new corporate video. The spectrum includes attachments and equipment for specialized deep foundation work – a segment that is growing due to increasing densification in urban areas and infrastructure projects. The presentation could indicate a strategic repositioning or planned market expansion, however, reliable information on concrete product innovations or market strategies is not available. For purchasing managers and fleet operators, it remains to be seen whether the communication offensive will be backed by technical innovations or retrofit solutions.