The Piedmontese telescopic loader manufacturer Merlo from Cervasca is currently publishing video content about its global corporate strategy. The communications offensive could indicate a realignment in international distribution – a remarkable move in a market where manufacturers like Manitou, JCB and Liebherr are fighting hard for market share. For you as a fleet operator or buyer, this could mean new distribution structures, adapted service networks or changed terms in the medium term. The videos are available on Merlo's channels, but concrete strategic details on product lines or market priorities have not yet been communicated.