Chinese construction machinery manufacturer SANY held its first major customer event in Europe under the motto 'Linking Globally for a Shared Future'. The event marks a strategic offensive in the European market, where established manufacturers such as Caterpillar, Liebherr and Volvo are increasingly facing pressure from Asian competitors. For you as a construction contractor, this means: more choice when purchasing new equipment, possibly better terms through increased competition – however, you should pay particular attention to spare parts availability and service structures in your region when dealing with Chinese manufacturers.
This article was created with AI assistance and editorially reviewed.
