Crane manufacturer SENNEBOGEN from Straubing has established its own financing subsidiary with SENNEBOGEN Finance and plans to launch it in 2025. The move follows an industry trend: manufacturers such as Caterpillar, Liebherr and Komatsu have long relied on their own financing arms to bind customers through leasing and rental offers in the long term. Especially for specialized machinery with longer amortization periods, customized financing models become a competitive factor – Sennebogen is positioning itself strategically against manufacturer-independent leasing providers.
This article was created with AI assistance and editorially reviewed.
