Chinese work platform manufacturer Sinoboom is equipping its articulated and telescopic work platforms with a next-generation display. The modernization of the control elements aims at improved user guidance and shorter training times for machine operators. In the fiercely competitive European market for aerial work platforms, where established manufacturers such as Genie, JLG, and European suppliers such as Merlo are active, the display technology could represent a differentiating feature in competition. Details on technical specifications or availability of the new control elements have not yet been communicated.