Overview
Kubota was founded in 1890 in Osaka and began as a foundry for water pipe fittings. Today, with approximately 66,200 employees and revenue of approximately $19.9 billion USD (2024), the company is a diversified technology conglomerate. In the construction equipment segment, Kubota achieved approximately $4.3 billion USD in revenue in 2024.
Strengths
Kubota is the global market leader in mini excavators and compact wheel loaders. The machines are distinguished by compact dimensions with high performance and are particularly popular in landscaping, municipal earthworks, and agriculture. In North America, the construction equipment business is experiencing significant growth.