The Waldkraiburg-based company Atoma is undergoing a generational change: the owning family is withdrawing from operational management and handing over leadership to external management. The manufacturer, which specializes in attachments and buckets, justifies this step with the goal of unlocking new growth potential. Whether the change will also have implications for product strategy – such as electrification of attachments or integration of telematics systems – remains to be seen. Details about the new management and future direction have not yet been communicated.