Dynapac is bypassing traditional trade shows with a European roadshow showcasing its seismic compaction technology directly at customer sites and regional demo events. The 'Rock'n'Roll Tour' centres on live demonstrations of the manufacturer's seismic roller systems, which use oscillating drum technology to measure soil stiffness in real time during compaction passes. The approach reflects a broader shift in construction equipment sales strategy, moving from static exhibition stands toward hands-on field demonstrations that allow operators and fleet managers to evaluate performance under working conditions. Dynapac positions the technology as a solution for quality assurance and documentation requirements, particularly on infrastructure projects where continuous compaction control is increasingly mandated.