Merlo is using the Dansk Liftmesse in Odense (May 21–22) as a testing ground for the Scandinavian market. The trade fair for aerial work platforms and telescopic handlers is considered the central platform for the Northern European region, where Italian manufacturers traditionally compete against established local providers and distribution structures. For Merlo, the presence is part of a growth strategy in Northern Europe, where stricter emission regulations and high requirements for telematics integration shape product requirements. The trade fair should reveal whether the Italian brand can also appeal to Scandinavian fleet managers with its rotating telehandlers.
This article was created with AI assistance and editorially reviewed.
